November 19, 2024
Nippon Paint’s “SuperGuardian, Who?” Storybook Launched to Inspire Healthier, Safer Homes for Families
Nippon Paint aims to engage families through fun, interactive storytelling to highlight the importance of indoor air wellness.
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Kuala Lumpur, 19 November 2024 – Nippon Paint Malaysia successfully launched an exciting new storybook entitled SuperGuardian, who? created in collaboration with Malaysia renowned book creator, Wizard Within. This innovative approach uses the power of storytelling to introduce young readers and parents to the concept of indoor air wellness, using an imaginative approach to highlight the importance of maintaining a healthy home environment.
The story centers around Ray, a whimsical character who helps children understand the critical role of clean air in keeping their homes safe and healthy.
In 2021, the World Health Organization (WHO) updated its Ambient Air Quality Guidelines, reflecting new evidence that air pollution is more harmful to human health than previously thought. This raises particular concern for Malaysia, where ambient air quality standards for many pollutants still exceed both the WHO’s 2005 and 2021 guidelines.
Alarmingly, over 60% of Malaysians are exposed to poor indoor air conditions, indicating that only 4 out of 10 homes provide a safe environment for families. Nippon Paint’s “SuperGuardian, who?” storybook tackles this pressing issue, offering families an engaging way to learn about the importance of indoor air wellness in everyday family life.
“Two years ago, we launched the Wellness Outreach Program to raise indoor health awareness among kids nationwide reaching over 150 schools with fun, educational sessions and coloring contests. Today, we’re excited to introduce the SuperGuardian, who? storybook that’s more than just a book—it’s a fun and meaningful way to engage families in the conversation around indoor air wellness,” said Datin Wong Meng Lee, Assistant General Manager, Marketing of Nippon Paint Malaysia. “Our commitment remains clear – to promote air wellness and healthy living in Malaysian homes. Through our partnership with Wizard Within, La gourmet and our wellness product range, we aim to make indoor wellness a priority for every family.” Parents and children alike were enthralled by the book-read sessions & exclusive insights with the book creators.
Their indoor wellness product range such as VirusGuard & Spot-less Plus, are designed to combat harmful pollutants like viruses, bacteria, and formaldehyde, perfectly complements the themes explored in the storybook. This emphasis on Nippon Paint’s innovative evidence-based solutions indoor paint, alongside the captivating narrative, resonated deeply with visitors seeking practical ways to improve their indoor environment.
This collaboration between Nippon Paint and Wizard Within marks a promising chapter in Nippon Paint’s dedication to wellness creativity and innovation. Through SuperGuardian, who? the brand is introducing families to a new way of prioritizing air wellness, blending creativity with purposeful products to encourage long-term awareness.
The SuperGuardian, who? storybook forms part of Nippon Paint’s broader initiative, aimed at reducing harmful pollutants indoors and making air wellness a household priority in Malaysia through its AirGuardian product series. The launch also served as a teaser for future titles in the series, keeping visitors intrigued about what’s next for the partnership between Nippon Paint and Wizard Within.
ABOUT NIPPON PAINT MALAYSIA GROUP
Since 2008, the Nippon Paint Malaysia Group (“NPM Group”) has enjoyed a market leadership position as Malaysia’s No. 1 Total Coating Solutions provider while also having a significant presence in the coatings industry in countries such as Pakistan, the Philippines, Bangladesh, Thailand, and Indonesia.
In 2022, aligned with its global strategy, the NPM Group firmly etched its niche position as the 1st in the region to offer Total Coating and Construction Solutions (TCCS), giving it the competitive edge to offer total compatible systems for high quality, perfect finishings and protection, from the floor to the roof, and everything in between. This strategic development has been made possible through the corporate acquisitions of CMI Construction Material Industry Sdn. Bhd. (CMI), CMI Marketing Sdn. Bhd. (CMIM), Selleys and Vital Technical Sdn Bhd (V-Tech).
First established in 1967 as Nippon Paint (Malaysia) Sdn. Bhd, the NPM Group is part of the Nippon Paint Group, which has a leadership presence spanning 22 geographical locations and has been built on a heritage of over 130 years dating back to 1881 in Japan.
The NPM Group places strong emphasis in Research and Development (R&D) activities, which remains a core priority to its success in product innovation. As a global leader in coating technologies with a database of more than 10,000 paint formulations, the NPM Group prides itself in being a Total Coating & Construction Solutions (TCCS) provider with a multi-segment portfolio of offerings ranging from Architectural, Automotive, Industrial, Protective to Marine coatings from end-to-end solutions including painting tools, waterproofing solutions, flooring solutions, dry mix solutions as well as Sealant, Adhesive, Filler (SAF) solutions.
The Group has won consumer choice awards such as the Reader’s Digest Trusted Brand Awards (2006- 2023), Putra Brand Awards (2010-2023) and Parents’ Choice Awards (2018- 2020), as well as received industry accolades such as the APPIES 2018 Gold award for its Child Wellness Range campaign, Best Company for Leadership in Paint Technology Asia by IAIR in 2014 and Frost & Sullivan’s Paint & Coatings Company of The Year in 2011, the Paint Company of the Year 2016 and New Product Innovation Leadership Award 2016 and the 2020 Malaysia Decorative Paints and Coatings Market Leadership Award.
In its concerted effort to champion sustainability towards a greener footprint, the Group has received the Green Label Certification (by the Singapore Environment Council), Eco-Labelling Certification License (by SIRIM QAS International) and several Green Excellence Awards by Frost & Sullivan.
For more information on Nippon Paint Malaysia:
Facebook: www.facebook.com/nipponpaintmalaysia
YouTube: www.youtube.com/NipponPaintMalaysia
Toll-free no: 1-800-88-2663
Nippon Paint – We are Inspired by You.
ABOUT WIZARD WITHIN
Wizard Within is committed to developing and creating meaningful experiences for both parents and kids. Nowadays, children have fewer opportunities to actively think and use their imaginations as electronic devices compete for their attention. Reading physical books and doing fun activities together brings parents and children together. Their goal is to promote hands-on activities, foster a love of reading, cultivate parent-child bonding and inspire imagination by a series of personalised books. They continue to strive in providing high quality products for children. They believe that in a time when all books are going digital, paper picture books should remain and impart a warm human touch. Their hope is for all Malaysian to enjoy the journey with them!
MEDIA RELATIONS
Nuzul Harisyah
Senior Executive
nuzul.harisyah@edelman.com
+6019-2970917
