Child Wellness Campaign x Parenthood
Project Launch Date: 2019
Project Location: Preschools across Malaysia
As part of Nippon Paint’s initiative to ensure a safe and healthy living environment for all, we launched this yearly campaign in 2019 to educate the importance of indoor wellness to kids.
Collaborating with schools and children’s education centres across the Klang Valley, Johor, Penang, Sarawak and more, this program was carried out in with the help of Parenthood Magazine. Parenthood representatives approach these preschools and use Nippon Paint’s storybook to educate the kids in a fun and engaging way during a “Wellness Playdate”. The storybook includes colouring sheets for the kids to display their creativity and reinforce what they have learnt during the Playdate. The 2 best artworks are chosen from two age groups (3-4 years old, 5-6 years old), and the winner’s school would receive a makeover from Nippon Paint as their prize.
Qualitative Impact:
- Increased awareness of personal hygiene and indoor air wellness, leading to healthier habits at an early age.
- Greater engagement and enthusiasm for learning through interactive, child-friendly activities.
- Empowered children to contribute to family health practices, and build a conducive, healthy, and happy home.
- Reaching out to schools to be more proactive in promoting student well-being.
